.Portfolio .PR, reputation and change management
Effective corporate communication and positioning as well as successful reputation and change management require experienced communication professionals with a feel for topics as well as sensitivity and prudence in strategic communication work. Because in order to support the success of companies through efficient communication, strategic, innovative and well-planned communication is required in order to anchor messages and reputation in the minds and attitudes of the target groups.
Not only are the markets and economic conditions constantly changing, change also has an impact on public opinion about your company. And this requires constant management of the brand, stakeholders and public opinion and reputation - both of the company's management and of the company itself.
The social and economic framework conditions require a change from purely event-related and capital market-related communication to dealing with brand-related public concerns and developments.
"Bad PR is better than no PR at all" ... But very good PR is a lot better"
– Ulrike Haeser
Public Relations
Strategic corporate communication, which also includes professional reputation and change management, is becoming increasingly important in order to be able to operate successfully on the market.
This requires innovative, integrated communication concepts in order to communicate transparently with the relevant external target groups, as well as a resilient network of journalists and opinion leaders.
Internal Communication
Transparent and direct communication with employees and managers is an important basis for a company to be able to operate even more successfully on the market.
Because they are ambassadors of a company. This requires innovative and creative communication concepts and measures as well as communication professionals who know how to use the tools correctly.
That is why we rely on a holistic consulting approach and communication with stakeholders from business, politics and the public and, on the basis of our large personal network, we promote effective networking among our customers' upper management.
The positioning of the company management, which gives the company and the brand a face and voice, i.e. personality, plays a special role in change and reputation management.