Welcome to Acumco –
But why not simply Thomas Schmidt Consulting?
To be honest, I could just as easily call my consulting firm "Thomas Schmidt Consulting" – after all, my name is uncomplicated, easy to remember and, well, unfortunately also quite common.
But that's precisely the point: While my name may not be all that special, my expertise and solutions certainly are.
But the main reason why you won't just find "me" here is different: Acumco stands for more.
When you work with me, you benefit not only from my skills but also from my network of hand-picked specialists. If needed and on a separate project basis, we can specifically draw on these professionals to solve your challenges together – precisely and flexibly.
So, if you're not just looking for "Schmidt," but a customized, comprehensive solution for your projects, then you've come to the right place. I look forward to getting started with you!
What I bring for you:
Extensive expertise in consulting, sales and marketing
With over 25 years of professional experience in managing cross-media campaigns on the agency, corporate and retail side (B2B, B2B2C, B2C), I offer sound expertise in the successful implementation of sales strategies and marketing measures.
Success-oriented digital performance marketing and CRM
Through the targeted use of digital marketing channels such as SEO, SEA, SEM and influencer marketing, I was able to achieve sales and profit increases with new and existing customers while simultaneously establishing efficient big data management in CRM.
Cross-industry leadership skills and intercultural competence
My experience in various industries (tourism, sports, fashion, TV, mobile communications, FMCG) as well as my proven teamwork and leadership skills enable me to successfully manage complex projects with a strong hands-on mentality.
YOUR SUCCESS
THIS IS MY BUSINESS MODEL
Professional Experience - Briefly
Self-employed consultant since 11/2021
Since October 2024 - till today | Honorary lecturer at University ISM & IBB
04/2017 – 10/2021 FTI Touristik GmbH, Munich | Head of Consumer Marketing, CRM, Creation, Media & Cooperations
08/2012 – 03/2017 Sky Germany Television GmbH & Co. KG, Munich | Director Channel Communication
05/2007 - 07/2012 Adidas AG, Herzogenaurach Senior | Global Media Manager & Manager Running EMEA
01/2002 - 02/2007 Publicis Advertising Agency GmbH, Erlangen | Brand Director and Senior Manager
06/2000 - 12/2001 Brodos AG, Baiersdorf | Head of Media Design
02/1997 - 05/2000 Mediazeit, Erlangen | Managing Director
05/1994 - 01/1997 Nonstop, Erlangen | Advertising Consultant
My philosophy
Successful and transparent corporate communication, effective marketing, successful corporate positioning, and fundamental and successful reputation and change management require years of intensive experience, as well as sensitivity and prudence, to successfully position companies and their management team in the market and with stakeholders.
I primarily advise small and medium-sized enterprises from a wide variety of industries and support them in achieving sustainable success in their markets.
This means that you will receive powerful and successful marketing and communication concepts, process analyses and strategies from an absolute professional, as well as - if required - a network of experts that is specially assembled for you and drives the implementation forward together.
I see myself as your competent partner with excellent communication skills, a feel for needs and requirements, team spirit and a high level of initiative, who identify trends and market developments and derive recommendations for action.
The network approach ensures that only the experts necessary for implementing your measures are involved. This saves you money and is significantly more efficient for your success.
All our partners have also committed themselves to the credo "YOUR SUCCESS IS MY BUSINESS MODEL".
I look forward to getting to know you and working together.
